Crisis Leadership: How to Survive and Thrive During a Time of Crisis

Joe Paranteau
June 6, 2021

Interview with Author – Jerome Knyszewski – Authority Magazine

Resilience, tenacity, and faith. They all give us the ability to look at the situation as temporary, which helps create the mindset that you can get through the crisis. Navy SEALs have a saying, that “the only easy day was yesterday.” This means that when you work hard, you get past your limits, and in retrospect, yesterday seems easy. Confronting challenges means you can’t fail. You can only grow, and get better, making all those yesterdays easier.

In this interview series, we are exploring the subject of dealing with crises and how to adapt and overcome them. The setting of this series is the effects of the COVID-19 pandemic on people’s bodies and money. Crisis management is one characteristic that many successful leaders share in common, and in many cases, it is the most important trait necessary to survive and thrive in today’s complex market. I had the pleasure of interviewing Joe Paranteau.

In an interview with Jerome Knyszewski, sales expert Joe Paranteau talks about his childhood, his time in the military, and his career. Paranteau talks about ideas from his book “Billion Dollar Sales Secrets” and stresses how important it is for a leader to know how to handle a crisis.

He offers five steps to survive and thrive during crises:

  1. Assess the situation: This step is crucial in a crisis situation. Gathering information about the new reality is the first step toward finding a way out. Joe Paranteau says it’s important to be aware of and study your surroundings every day. To learn more about how to assess a crisis situation effectively, read the full interview.
  2. Develop a plan: Once you have assessed the situation, the next step is to create a plan. Having a plan gives you a direction to move in and helps you stay focused on your goals. Joe Paranteau believes that even a simple plan is better than no plan at all. If you want to learn more about how to create a crisis plan, read the full interview.
  3. Act: Taking action is an essential part of surviving a crisis. Waiting for help to arrive may not always be the best option. Joe Paranteau advises that it’s important to be proactive and make things happen. To learn more about taking action during a crisis, read the full interview.
  4. Build alliances: Building alliances is a vital step in surviving a crisis. Having friends and allies can provide support and help you navigate through tough situations. Joe Paranteau believes that building alliances is an essential part of being a good diplomat. To learn more about building alliances during a crisis, read the full interview.
  5. Be observant of the opportunity: While it’s easy to focus on the downside of a situation, it’s important to be observant of opportunities. Joe Paranteau believes that keeping your eyes open for opportunities is crucial in a crisis situation. To learn more about how to be observant of opportunities during a crisis, read the full interview.

Joe cites his family as a positive influence in his life and expresses interest in meeting with Elon Musk.

Joe Paranteau: B2B Sales Transformation Expert

Joe Paranteau

Joe Paranteau is a B2B sales powerhouse with an award-winning track record. He's spent decades in the tech world, driving major growth for giants like Microsoft and Oracle. But Joe's not just about theory – his strategies are battle-tested and supported by science. He's on a mission to help B2B sales teams crush their goals. Expect engaging content, inspiring keynotes, and the kind of hands-on coaching that fuels results. Ready to level up your sales game? Joe's your guy.


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