Recognize what non-assertion looks like and develop approaches to get the other party back on the track they want to be on.

Joe Paranteau has sold over a billion dollars in revenue. He’s been a Sales Director at Microsoft for over 17 years. He’s a dynamic speaker, visionary, and deep thinker. He is also the author of Billion Dollar Sales Secrets: Superstar Selling Tips for all Seasons, which he wrote to fill the gaps he saw in sales training. In this episode of Negotiations Ninja, we share the common areas where people blow their negotiations, the #1 thing that’s wrong with salespeople today, and some of Joe’s sales secrets to help you reach success on either side of the table.

In this episode, Joe shares a framework for negotiation, based on research from Dr. Dean Barlund in the Six People In a Negotiation.

Joe Paranteau’s Sales Secrets (negotiations.ninja | Sticher | Apple Podcasts | Chartable | Google