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How to Create & Keep Customers for Life

Learn the 5 Key Strategies for Turning Your Customers Into Your Sales Force



The Simplest Way to Get More Customers

Discover the fastest, easiest way to get more customers, with less time and marketing budget.

Sucess Methodology Blueprint

This blueprint is a 7-step process for developing and implementing a customer success methodology for your business.

grow and be brilliant

Grow & Be Brilliant

Implement a proven customer success system to grow your business and be brilliant at what you do.

Most small business owners, salespeople, and marketers obsess over lead generation and conversions.  Sales teams hunt for new logos to bring them fame and fortune.  They waste a RIDICULOUS amount of time and expense to land new customers and worry about where their next sale is coming from.

They spend too little time focusing on the customers they already earned. Shrewd competitors swarm around their customers like vultures, hoping the strategy is to keep making promises instead of building a trusted relationship.

How Should A Business Grow?

Are you conflicted between how to attract new business and serve your customers?

Many businesses don't have a strategy.

Most companies treat one activity as selling and the other as servicing.

As a result, their business success goes round-and-round like a merry-go-round, but they never grab the brass ring.

merry go round

What if You Knew How to Land New Customers For Life?

what to do about customer retention?
  • The most effective marketers in the world know that one of the most reliable and cost-effective ways to grow any business is to increase Customer Lifetime Value (CLV).

  • How much is each customer worth to you? Customer Lifetime Value (CLV) can accurately tell you the answer - enabling you to invest solely in the sales efforts and marketing campaigns that are smart for your business.

  • A customer for life is loyal, spends more money over time, generates referrals, and is more profitable for your business.

In his book, Cluetrain Manifesto, Rick Levine asks the question, How can we sell to people who have not yet decided they want to buy? He says that it is not only possible- it's essential.

And while many people agree, they are missing the most crucial point;

It costs five times more to acquire a new customer than to keep an existing one.

Yet, most businesses aren't even trying to keep their customers. Many firms view customers as an expense and source of revenue rather than the company's lifeblood. A business should look at its customers beyond a sale and more like an oasis in the desert.

Customers for life are precious resources that can add brand value.

In this course, I share why customer retention is crucial for sales success. You will also learn new strategies for increasing customer retention, so your company can experience higher profits and growth.

But first, you need …


Why Most Businesses Fail?

To understand what strategies can help you increase customer retention rates, you first need to know why most companies fail to retain their customers.  Companies make these common mistakes:

  • Spending too much on lead generation to profitably acquire a customer.

  • Ignoring the existing customers, believing they already purchased - they are "tapped out."

  • Making no attempts to understand why customers buy and why they leave.

  • Floundering financially, wondering if a hero salesperson can save them before it's too late.

  • Joe Paranteau

    Find, Create, and Develop Long-Term Customers With This Course

    Hi. My name is Joe Paranteau.

    As an entrepreneur and small business owner, I know these challenges firsthand. I've lived them.

    I've spent my career as a professional salesperson developing relationships with tens of thousands of firms and growing multiple businesses from zero into the billion-dollar stratosphere.

    I love to share my insights, and I wrote a book called Billion Dollar Sales Secrets to help companies and salespeople understand how to implement these success pillars themselves.

    There is so much that is not in my book. I've been able to share some of these insights with my clients, who gladly pay me $8K a day for my consultation. But then I'm always traveling. There is a better way....for both of us!

    I want to drive a more significant impact, and this course is one way for me to help more people.

    Start Learning



    We will start with learning about the Customer Lifecycle Marketing Model. It's a model to help guide your team on fundamental ways to keep customers engaged while your business focuses on their long-term success.

    Then you'll progress to a deeper understanding of customer behaviors and how to implement them in your company, so clients return.

    Module 1: The Customer Lifecycle

    Driving more profits while reducing costs is a business no-brainer. You had a sales and marketing strategy that goes beyond the first sale to develop a strong relationship built on trust that generates more future sales to get there. Customer Lifecycle Marketing enables you to do just that.

    Lesson 1 - The stages of the customer's lifecycle

    In this first module, you will get a quick overview of the phases of the Customer Lifecycle Marketing Model and understand how it can help you design and meet your customer retention and re-engagement goals.

    why choose us

    Module 2: Why Customers Buy

    In Module 2, you'll learn the exact statistical data to collect that will show your current customers' buying behaviors. Along with additional qualitative information and analysis, you will understand why some of their customers purchase from you and stay, and others leave.

    Lesson 1 - Know Your Numbers

    In Lesson 1, you'll collect data showing your customers' buying behaviors over time, giving you objective information to drive your sales and marketing decision-making.

    Lesson 2- The Voice of Your Customer

    In Lesson 2, you'll dive into learning how to recognize the voice of your customer. More importantly, you will account for customer feedback that helps focus on why customers stay and why they leave. You will also learn best practices and success tips to help them grow into a long-term customer.

    Module 3: The Path to Customer Happiness

    In Module 3, you will have a deeper understanding of your customer's feedback to help you understand what's important to them and what challenges they face. Then, you will explore practical ways to deliver positive service that keep your customers happy and on track to become lifelong customers.

    Lesson 1- Know Thy Customer

    In Lesson 1, you'll learn the primary commandment of solid client relationships. Then, you will be well equipped to deliver appropriate solutions to their problems.

    Lesson 2 - Win Your Customer's Business Daily

    In my book, I talk about how it's essential to earn your customer's business and respect daily. In Lesson 2, you'll learn what service categories make customers happy so you can enlist their help to become free brand ambassadors. I've put specifics about the people, process, and technology you need to make your new customer a long-term customer.

    Module 4: Customer Empathy

    Empathy is the cornerstone of a business relationship and selling today. You'll learn how to develop empathy across your company, and the management principles to attract and reignite customer interest in your brand.

    Lesson 1 - Reignite Interest

    In this lesson, I will share how to serve and sell to once-loyal customers who are disengaged so that they buy once more.

    Lesson 2 - Entice them Back

    In this lesson, you will learn how your team an change negative relationships into positive ones. You'll learn the tactics that help entice them to act and when you should reward loyalty. Not knowing this one strategy could cost you considerable business amounts of money. If you are a small business, this is a must in your business plan.

    Module 5: Review & Refine how to keep customers for life.

    This module is all about taking the principles, strategies, and tactics to work in your management and execution. I want your learning to be active, so the content here is an action plan to get the most from the course.

    Lesson 1 - Put it into Practice

    As you put what you learned to use, you will benefit from our community of other business, sales, and marketing professionals engaged in learning with you. One benefit of this type of learning is self-paced, but you can learn from others' client examples and their life lessons.


  • Customers for Life: 5 interactive video learning modules full of content, a 59-page course guide, PDFs, transcripts, and assignments for you to become a master of customer success and loyalty in no time.

  • An Action Guide: to help you implement what you learn. It's a 34-page journal to jot down your thoughts, so you can immediately apply all you're learning at the point of impact.

  • Infographic: A visual infographic that represents the content in graphical form. Place it on the wall to guide you.

  • Customer Success Blueprint: To help you get started fast.

  • Executive course summary:  with all the main points, takeaways, and actions to take. It's your quick reference to customer loyalty.

  • Checklist:  to help you determine your progress in learning and applying these concepts.

  • Slides: Every slide used in the presentation to refer back to the content later.



    LogoIpsum changed my whole business. I never thought I’d be able to get so much value from such a cheap monthly membership. I have no words to thank you enough.

    Jessica Doe

    LogoIpsum changed my whole business. I never thought I’d be able to get so much value from such a cheap monthly membership. I have no words to thank you enough.

    Jessica Doe

    LogoIpsum changed my whole business. I never thought I’d be able to get so much value from such a cheap monthly membership. I have no words to thank you enough.

    Jessica Doe

    LogoIpsum changed my whole business. I never thought I’d be able to get so much value from such a cheap monthly membership. I have no words to thank you enough.

    Jessica Doe


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